Sara Lackey is a Marketing Professional based in Grand Rapids. She has a background of experience in content management, graphic design, digital marketing, communication, brand management, and more.

It’s nice to meet you!

I am a Marketing Professional with experience in areas including customer service, digital marketing, graphic design, web design, and communications! I currently work as a Marketing Coordinator at Cascade Hills Country Club where I have the chance to work with a small office and lead a wide variety of projects for a large membership. There are nearly 1,000 members!

I graduated Summa Cum Laude from Aquinas College in Grand Rapids with a bachelor's degree in Business Administration. While in school, I loved gaining knowledge in different areas, but found the most gratification in web and graphic design projects. I loved living in the Grand Rapids Area, and decided to look for opportunities to stay close by afterwards.

While at Aquinas, I interned at Silver Lake Resort and Campground, where I worked closely with customers, learned hospitality reservation software, and directed marketing projects. At this time I also worked at Silver Lake Visitor Bureau managing their digital marketing and performing website updates. Not to mention, I loved living right by Lake Michigan and learning more about tourism and hospitality marketing!

Following this, I stepped into the roles of Marketing Coordinator at Potjer Financial Resources and Administrative Marketing Assistant at Cascade Hills Country Club. Since then, I have moved into the full-time role of Marketing Coordinator at Cascade Hills Country Club, and gained a wealth of experience along the way. I hope you take a moment to look through my recent work!

Recent Experience

Marketing Coordinator | Cascade Hills Country Club

Director of Marketing | Potjer Financial Resources

Hospitality & Marketing Intern | Silver Lake Resort & Campground

Digital Marketing Intern | Silver Lake Visitor Bureau & Chamber of Commerce

Skills

Graphic Design

Newsletter Production

Communications

Content & Brand Management

Cascade Hills Country Club Marketing Coordinator

Notable Accomplishments:

  • While in this role, I increased our Instagram reach and profile visits through quality content, sharing stories, and creating story highlights on our page. We gained over 200 new Facebook likes for our page, over 300 new Facebook followers, and nearly 200 new Instagram followers organically, which is around a 15% increase for each category.

  • My produced email newsletters and event advertisements were emailed to a mailing list of over 1,400 people in this role

  • The Junior Sports Program I managed had up to 300 participants each year

  • I managed event registrations and waitlists for events with up to 600 attendees