SARA LACKEY

Creative professional with experience in marketing, graphic design, and communications.

EDUCATION

Aquinas College | Grand Rapids, Michigan

Bachelor of Science in Business Administration | Bachelor of Art in Spanish

  • 3.91 GPA | Dean’s List | Summa Cum Laude

  • Sigma Beta Delta: International Honor Society in Business, Management & Administration

  • Business Leadership Development Program

  • Spain Study Abroad & Spanish Language Immersion Program

EXPERIENCE

Cascade Hills Country Club | Grand Rapids, Michigan

Marketing Coordinator | January 2022 - Present

  • Design and produce of all club communications in both print and online versions, including emails, newsletters, invitations, and more

  • Manage social media presence and perform website and app maintenance with consistent branding

  • Produce event marketing materials to increase program participation

  • Manage event registrations for events with up to 600 attendees

  • Manage the Junior Sports Program for swim, dive, tennis and golf, with up to 300 participants

Marketing Administrative Assistant | February 2020 - January 2022

  • Execute design and production of event flyers and other digital and print materials

  • Assist with designing, proofreading, and editing Club Newsletter and Junior Sports Program guide

  • Assist with social media maintenance, website management, and all other aspects of marketing

  • Manage the Junior Sports Program with assistance

Potjer Financial Resources | Grand Rapids, Michigan

Director of Marketing | March 2020 - July 2021

  • Manage all marketing campaigns and projects, including social media, website maintenance, digital sign displays, client emails & mailings, event invitations, and monthly newsletters

  • Maintain brand consistency and create new branded materials, including brochures, business cards, and letterheads

Aquinas College | Grand Rapids, Michigan

Career Center Student Representative | August 2019 - December 2019

  • Market and attend career and networking events; inform students of career center events and resources

  • Coordinate on-campus workshops and coach peers on career skills such as resumes, cover letters, online applications, and employment search skills

Silver Lake Resort & Campground | Silver Lake, Michigan

Hospitality and Marketing Intern | May 2019 – September 2019

  • Utilize hospitality reservation software, increase profits by maximizing guest stays, welcome guests, properly address and handle complaints

  • Direct guests to local attractions and events; execute local tourism marketing article and video project

  • Create new hospitality, reservation, and customer service training guide

Silver Lake Visitor Bureau | Silver Lake, Michigan

Digital Marketing Intern | May 2019 - September 2019

  • Create and manage content on Instagram and other social media accounts highlighting local events and the Silver Lake area

  • Perform website maintenance for the third most visited travel website in Michigan